Rewilding is a term that refers to conserving nature and wild areas, making sure not to strip the land or disrupt natural processes. According to Glamour Magazine, when it comes to your skin, rewilding is referring to protecting its unique microbiome and respecting its natural balance.
Experts expect even more focus on the concept of ‘skin rewilding’ with products that have pH balanced formulas, friendly bacteria-boosting ingredients and products that create a barrier.
According to trend forecasters WGSN, searches on the internet for mushrooms in relation to beauty and fitness have been are steadily increasing.
Mushrooms are known for their healing properties and have been used for centuries in traditional medicine. They are potent antioxidants and have natural anti-inflammatory properties when applied in topical formulas, making them a great choice for irritated or inflamed skin.
In addition, they satisfy the trend for more natural solutions rather than harsh actives.
Intuitive Beauty is the process of using products in loose rotation, based on what your skin actually needs, rather than a strict, repetitive regimen. It’s about what your skin needs, not just applying the same daily products.
There is a focus on creating skincare that incorporates nutrition as well as topical products that look to address and prevent problems before they arise.
There will also be a shift towards emotional beauty, or “emo-beauty”. These are products that enhance or improve the way we feel, for example anti-anxiety CBD-infused body oil, energy-boosting transdermal vitamin patch or spirit enhancing aromatherapeutic masks.
This sees brands turning their attention to water, with BYOW (bring your own water) products like solid or powdered, packaging that dissolves on contact with water and skincare that is designed to work with cold rather than hot water for a more environmentally friendly approach.
Skincare shouldn’t stop at our necks and 2022 will be the year that we get used to the idea of extending our routines from top to toe. Active ingredients like glycolic acid, retinol and hyaluronic acid that are normally found in facial products are now being incorporated into products designed for the body.
Consumers are not only treating wrinkles and pigmentation on their faces, they want the same active ingredients that have been reserved for smaller areas of the face for their bodies.